GMA Global Sports & Business Advisory

Consultancy Overview

GMA Global Sports & Business Advisory is a dynamic international consultancy founded and established to bridge the gap between sports, business, and legal strategy across Africa and the global market.

Headquartered in – AVIC PARK, Suite No. E 1022 Kileleshwa, Nairobi. GMA provides end-to-end advisory, legal, and commercial solutions for sports organizations, athletes, federations, startups, and creative industry stakeholders.

The consultancy operations are grounded in three core principles: Integrity, Innovation, and Impact. GMA’s model integrates law, data, business strategy, and athlete management into a holistic framework that empowers clients to perform, compete, and thrive in a globalized sports ecosystem.

Core Values

🛡️

Integrity

Upholding ethical, transparent, and fair practices in every engagement.

⭐

Excellence

Delivering world-class advisory and representation.

💡

Innovation

Leveraging technology and data to transform the sports ecosystem.

💪

Empowerment

Building the capacity of athletes and institutions to manage their own growth.

🤝

Collaboration

Partnering globally to strengthen the African sports and creative economy.

Our Services

A. CONSULTANCY DIVISION – GMA Global Sports & Business

Our consultancy delivers holistic sports business and strategic advisory solutions tailored to athletes, federations, and creative enterprises.

🥇 Sports Advisory & Management

Athlete Representation & Development: Personalized career planning, sponsorship sourcing, and performance monitoring.
Athlete Pathway Programs: Through our partnerships with coaches and international networks, we provide athletes with a pathway to the very top of professional sport.
Sports Policy Development: We design and review sports governance and integrity policies for federations, counties, and ministries.
Sports Community Engagement: Working with schools, clubs, and communities to promote inclusive sports participation and youth development.
Tournament & League Structuring: From grassroots to elite, we advise on organizing, compliance, and strategic operations.

🎓 Capacity Building

Governance and ethics training for federations.
Athlete career transition and leadership workshops.
Sports law and management education.
Institutional compliance and governance coaching.

💼 Business & Strategy Consulting

Sports business planning and commercialization.
Investment and partnership advisory.
Brand valuation and revenue growth strategies.
Market expansion, governance audits, and stakeholder engagement.

📊 Data & Digital Innovation

Sports analytics and performance tracking.
AI-powered talent ranking and scouting systems.
Data protection and ethical AI advisory in sports.
Digital transformation for federations, clubs, and platforms.

B. LEGAL DIVISION – Sports, Entertainment & Fashion Law Department

Our legal division provides specialized legal services to clients in sports, entertainment, and fashion.

⚖️ Sports Law Services

Contract negotiation and player representation.
Arbitration and dispute resolution (including CAS).
IP, image rights, and licensing protection.
Anti-doping, compliance, and governance frameworks.

🎬 Entertainment Law Services

IP protection and digital rights management.
Talent, management, and collaboration contracts.
Media and influencer partnership advisory.
Dispute resolution and reputation management.

👗 Fashion Law Services

Model representation and brand contracts.
Event and fashion business agreements.
Agency compliance and anti-exploitation audits.

Leadership Team

Gordon Gogo

Founder & Managing Consultant

Bachelor of Laws (LL.B), Kenyatta University, Post-Graduate Diploma – Kenya School of Law – Advocate of the High Court of Kenya

Global Master in International Sports Law (Candidate), ISDE – Madrid
Sports Management – Johann Cruyff Institute, Barcelona
Certificate in Artificial Intelligence and the Law, Lund University
Certificate in AI Strategy, University of Pennsylvania
Certificate in Data Analytics in Sports Management, The State University of New York (University at Buffalo)
Ethics and Integrity Ambassador, United Nations Office on Drugs and Crime (UNODC)
TAFISA-Certified Leader in Sport for All
Phygital Sports Coordinator, Esports Kenya Federation
Creator and Lead Innovator, Mchezaji Sports Lab (Top 3 Project in Africa – Johann Cruyff Institute)
Contributor to Safe Sport International and Africa Legal on athlete protection and governance, Member of Young African Leaders in Sport(YALS).

Email: gordongogo@gmasportsbusiness.com

Cecilia Mwikali

Co-Founder & Consultant

Advocate of the High Court of Kenya
LL.M Candidate, International Law & Finance (University of Nairobi)
Arbitration and Employment Law Specialist
Data Protection & Sports Governance Professional
Former Fashion Icon of the Year (Kenya School of Law)
Member, YAAF

Cecilia merges legal precision, leadership, and lived experience in the creative industries. Her deep understanding of sports, modeling, and entertainment law complements her governance expertise — positioning her as a leading voice in athlete and creative protection.

Email: mwikali@gmasportsbusiness.com

H.E Amb. Ababu Namwamba, EGH, HHF

Consultant

He boasts of a distinguished career spanning twenty five years in law, politics, diplomacy and philanthropy, including serving as Minister in three governments.
Trained as an attorney in Nairobi and Washington, D.C, USA,
He holds a Master of Laws (LL.M) degree in International Legal Studies from American University, Washington College of Law

Strategic Partnerships

GMA Global collaborates with both local and international partners

TG Sports (South Africa)

Afritech Sports Technology And Innovation Group Limited (Kenya)